Donor Designation Policy

Donor Designation Policy

The option to designate charitable giving is a service that United Way offers to donors. Donor choice policies strive to balance the wishes of donors for the distribution of their charitable giving and the needs of the overall community.  A donor must make a gift of minimally $100 for a designation. It is also the donor’s responsibility to ensure that the designated agency is a 501c3 nonprofit organization according to the IRS. Gifts to United Way partner agencies are treated as the "first dollars" toward that agency's grant allocation. United Way supplements these dollars with funds given directly to United Way Community Impact Fund to complete the agency's total annual allocation. In the event that (upon receipt) the total of these designated gifts exceed a particular agency's grant allocation, the agency will receive the greater amount. A contribution can also be made to another United Way, or a specific 501c3 (nonprofit) health and human service organization. 

Corporate Designations

United Way of Salem County desires to work with corporations to help them reach their social responsibility goals. To that end, United Way offers designations to United Way's Community Impact Fund or specific Community Impact Areas of Education, Health, Youth Development, Financial Stability (Basic Needs) or our Community Centers.

Community Impact Areas

United Way of Salem County encourages donors to designate the Community Impact Fund with the impact areas of Education, Health, Youth Development, and Financial Stability (Basic Needs). Donations to the Community Impact Fund allows UWSC to focus on the areas of greatest challenge in our community and invest in finding solutions to those issues.

Affiliated Agencies

United Way of Salem County offers individual donors the opportunity to designate to any partner agency, agencies with a formal agreement with United Way of Salem County, or other United Ways.

Unaffiliated Agencies

Your gift may be directed to another United Way or to any qualified 501c3 nonprofit agency. United Way of Salem County has the right to refuse a designation request to an unaffiliated agency. Please note that unaffiliated agencies are not accountable to United Way for donor-directed gifts.

Administration and Fundraising Expenses

All effective organizations incur expenses for administration and fundraising. Designated gifts to agencies are reduced by the actual fundraising and administrative expenses of United Way of Salem County. Funds forwarded to agencies are based on actual collections net of the administrative and fundraising expense of 10.5%.

Tocqueville Designations

Members of the Tocqueville Society (those who give $10,000 or more to United Way annually) will not be charged administrative or fundraising fees on their designations to agencies. As a result, funds forwarded to agencies are equal to actual collections.

To be recognized as a member of the Tocqueville Society, a minimal amount of 50% of a donor’s gift must be designated to the Community Impact Fund, a Community Impact Area,  a United Way Community Center, or remain undesignated (Undesignated dollars are allocated to the Community Impact Fund).